URPUR.RU is the inter-portal about city life of Russian cities, such as Rostov-on-Don, Krasnodar, Nizhniy Novgorod, Kazan and Yekateriburg. It's infotainment web-portal, where users can find info about current trends in fashion and design, news about cinematography and music, photoshoots from different events, clothing novelties and shop's addresses, famous person's blogs and other.
There was advertising campaign planned In the middle of May 2014. During its implemetation it was neccesary to create a video-ad for cinema. The key feature of the advertising campaign and that video is usage of simple transformation, monochrome color pallete with "poisonous" color accents. The main purpose of that video is to show the web-portal's redesigned interface.
There was advertising campaign planned In the middle of May 2014. During its implemetation it was neccesary to create a video-ad for cinema. The key feature of the advertising campaign and that video is usage of simple transformation, monochrome color pallete with "poisonous" color accents. The main purpose of that video is to show the web-portal's redesigned interface.
